Ep. 27 Unpacking the Profitability of Health Coaching: Is it Worth the Investment?
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Ep. 27 Unpacking the Profitability of Health Coaching: Is it Worth the Investment?
In this episode, Megan McCrory, a certified International Integrative Health Coach, explores whether health coaching is profitable and worth investing time and money into. She unpacks the concept of profitability from a financial perspective and in terms of satisfaction and inner peace. She examines the pitfalls and challenges of pricing strategy, underpricing, running a business with ADHD, searching for clients, and diversifying income streams. Offering her own experiences and insights, Megan further discusses the importance of developing a robust business plan and the value of education and certification in the health coaching field.
00:00 Introduction
02:00 Defining Profitability
04:38 Diversifying Revenue Streams
12:35 Investment in Education and Certification
18:31 Diversifying Sources of Revenue
25:13 Financial Challenges
28:37 Conclusion
Need someone to practice with? Schedule time with me; I'm happy to help :) https://calendly.com/megan-j-mccrory/practice-coaching-with-megan
Mentioned in this episode:
Don't plan annual goals -> plan for the next 12 weeks
Most people don't do well planning for annual goals. By focusing on just 1-3 strategic goals for the next 12 weeks you'll move closer to your long-term vision than you will by planning annually. Check out Megan's 12-week Goal Setting Session, a 1-hour session that results in clear goals, an amazing action plan (with checklists 😆), and a plan to avoid roadblocks.
Digital Accelerator Course for Online Coaches
If the digital side of things is holding you back from starting your business online, check out my cohort-based course the Digital Accelerator for Online Coaches. At the end of 3 weeks, you'll have a working website, integrated email marketing, and your business social media accounts all set-up. Don't rely on third-parties to create your digital space - you can do it! With a little help and guidance from me :) Apply now for the January 2024 cohort.
Transcript
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